Career Pages as a Primary Source of Information
Career pages are central hubs for applicants specifically searching for apprenticeship positions (Ausbildung). They typically offer an overview of all available training vacancies (Ausbildungsstellen) as well as information on dual study programs and internships. Many companies structure their career sites so that applicants can search by job fields (e.g., technical or commercial professions). Often, information about the training content (Ausbildungsinhalte), duration of the apprenticeship (Ausbildung), and future prospects after completing the program are included. Companies like Siemens, Deutsche Bahn, or Volkswagen provide extensive career pages specifically tailored to those interested in vocational training (Ausbildung).
Direct Application via Career Pages
An additional advantage of career pages is the ability to apply directly through the company’s online application system. Applicants can upload their résumés, certificates, and cover letters and track their applications online at any time. This feature saves time and allows applicants to present themselves directly to the company without detours. Companies like Bosch, Bayer, or Audi offer such systems to simplify the application process.
Career Blogs: Insights and Experiences
Career blogs are often part of career pages or designed as independent platforms where companies share stories from the daily lives of their trainees (Auszubildende). In these blogs, apprentices (Auszubildende), dual students, or interns share their experiences, provide insights into daily routines, and answer frequently asked questions. This offers an authentic perspective and helps applicants gain a realistic impression of the apprenticeship experience (Ausbildung). Companies like Telekom, Lufthansa, or SAP actively maintain such career blogs to provide potential applicants with a comprehensive picture.
Tips and Application Assistance on Career Blogs
Many career blogs also contain posts with useful application tips—for example, how to craft a cover letter, which skills to highlight in a résumé, or how to behave in an interview. Such articles are particularly valuable because they come directly from HR departments and often contain insider information not found in general application guides. Articles about common mistakes in applications or specific requirements for certain job fields are also frequently included.
Social Media Integration on Career Pages and Blogs
Many career pages and blogs are linked with social media platforms like LinkedIn, Instagram, or Facebook. Companies use these channels to promote their apprenticeship offers (Ausbildungsangebote) and connect directly with potential applicants. Trainees (Auszubildende) regularly post pictures and videos from their workdays, providing an interactive way to ask questions or learn more about the company culture. This form of communication enables applicants to establish contacts early and make themselves visible within the company.
Events and Webinars on Career Pages
Career pages and blogs often provide information about current events such as apprenticeship fairs (Ausbildungsmessen), virtual info days, or webinars specifically offered for students and those interested in apprenticeships (Ausbildung). These events offer the opportunity to interact directly with HR representatives, get to know the company better, and ask specific questions. Many companies list the dates of these events on their career pages and offer the possibility to register directly.
Targeted Search on Career Pages of Large Companies
The career pages of major corporations like Daimler, BASF, or Deutsche Telekom offer extensive search functions that allow applicants to search specifically for apprenticeship professions (Ausbildungsberufe). Search filters like location, type of apprenticeship (Ausbildungsart), or job field can be applied to quickly find suitable offers. It is especially helpful to create an applicant profile on these sites to receive notifications about new apprenticeship positions (Ausbildungsplätze). This allows applicants to respond early to new openings and improve their chances.
Industry and Company Blogs for Inspiration
In addition to the career blogs of individual companies, there are also cross-industry blogs and platforms that specifically report on apprenticeship offers (Ausbildungsangebote). Platforms like Ausbildung.de or Azubi.de provide current information about various companies and industries, interviews with trainees (Auszubildende), and tips around starting a career. These sites are particularly helpful if you have not yet decided on a specific company and are seeking a broader perspective.